Aurora Expeditions Merchandise Design

The brief was to design a range of merchandise to be sold in the ship’s store. The products were to be destination specific with an element of fun and to incorporate the Aurora brand as the secondary focus. These product would be bought as gifts and also personal souvenirs.

After analysing the previous seasons designs, sales, passenger feedback and collaborating with the Operations Team I created a range of products. I was inspired by the wildlife as the penguin and polar bear are the most iconic animals in the polar regions. I also played with the idea of the compass, suggesting exploration and adventure. The colour palette was based on the Aurora brand colours.